You can use our website without divulging any personally identifiable information including your email address. But we collect personally identifiable information, like names, postal addresses, email addresses, etc., when you voluntarily provide the information to us, such as when registering at our website, requesting a brochure, or accessing our “request a reservation” feature. Fields in which we collect such required information are marked with an asterisk (*). We use the information collected to provide the products or services that you request, to improve and customize the content that you see, and to contact you about special promotions and new products if requested. You may always choose whether to respond or not. We also receive personally identifiable information if you apply for a job in the “careers” section of the site. Any such information gathered through that section will be used solely to evaluate whether your background and experience make you a candidate for a career with French America Line.
Registering at Our Website
When you register at our website, we request your email address, name and ZIP code. We do not currently sell our subscribers’ email addresses to third parties. We may share you email address with third parties to deliver brochures, videos, information about cruise promotions, news and other information about our website, products, services or special promotions on our behalf.
You may subscribe to our email promotions program by filling out the email promotion form, current offers form, or brochure request form on our website. You may unsubscribe or change your email address for email promotions at any time by following the instructions given within each email promotion.
Cookie and Tracking Technology
In addition to personally identifiable information, French America Line may also gather and use non-personally identifiable information. Generally, “non-personally identifiable information” means information that is collected through “traffic data” and may entail the used of “cookies,” “IP addresses,” “pixel tags” or other numeric codes used to identify a computer or monitor how or when a user accesses the site or communications. Pixel tags (sometimes also called “clear GIFS”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Cookies and tracking technology are useful for gathering information such as browser type, operating system, average time spent on the website, and number of visitors to the website, as well as understanding how visitors use the website. Cookies can also help us customize the website for visitors. Personally identifiable information cannot be collected via cookies and other tracking technology. If, however, you previously provided personally identifiable information, cookies may be tied to such information. The data on your use of our site may be linked to the personal Information you have chosen to share with us when you register. Most internet browsers automatically accept cookies. However, you can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our cookies, your ability to use some features on our site may be impaired. Aggregate cookie and tracking information may be shared with third parties (such as marketers, ad-server companies and advertisers), and does not include data personally identifying visitors to our site.
We use an email delivery and marketing company to send emails. Pixel tags and cookies are used in those email messages and at our website to help measure the effectiveness of our marketing and how visitors use our site. French America Line and our third-party advertising company use pixel tags in HTML-enabled email to track whether (and when) the recipient opened the message.
Certain visitors to our site may have previously received targeted promotional materials relative to the site. French America Line may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.
French America Line does not sell products for purchase by children. If you are under 18, your parents are responsible for approving your use of this site.
Distribution of Information
French America Line may share personally identifiable information with governmental agencies or companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. Personally identifiable information may also be provided to affiliates of French America Line for marketing purposes. We reserve the right to disclose personally identifiable information, without notice, if we believe that such action is necessary to defend or protect the rights or property of French America Line, its websites, or the safety of passengers or the public.
Commitment to Data Security
French America Line is committed to respecting and protecting your privacy. Security of your personally identifiable information is extremely important to us. Only authorized French America Line employees and its designated agents have access to this information. All emails and newsletters from French America Line allow you to opt out of further mailings.
Privacy Contact Information
French America Line
700 Churchill Parkway
Avondale, LA 70094
French America Line reserves the right to make changes to this policy. Any changes to this policy will be posted.
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